It seems just a bit ironic that one of the biggest players in the online gambling world, Sportingbet, actually makes most of its income not from sports betting, but from online gambling, casinos and poker. And now that Sportingbet has acquired Paradise Poker - the third biggest online poker destination today – Sportingbet will be making a large portion of its income on internet poker.

Up until now, most of SportingBet’s revenue has been from gambling on horseracing and bets placed on college and NBA basketball games in America. But largely due to record earnings this last year of £5.4m, SportingBet is in an optimal place to expand and do more. The buy-out of Paradise Poker for £169m definitely lives up to the title that Sportingbet recently received of being the World’s Leading Online Gambling Site.

As for Paradise Poker, they currently have an active patronage of over 100,000, which brought them a profit of £13.4m last year alone. And SportingBet plans to keep these same players coming back. Their website will still allow all their members to sign in with their usual account information – Except now, players will have the option of gambling at online casino poker.