The large, online website marketing firm, Empire Online, has announced that it is seeking flotation on the London Stock Exchange, gauged at approximately US$1 Billion in worth.  Tradal Ltd., the online poker company, is a subsidiary of Empire Online - and is also planning a flotation on the LSO as soon as appropriate funds have been raised.

Company founder, Noam Lanir, commented that Tradal will be raising funds to flotate, and says the flotation rates will be some of the most competitive on the market.  Many speculate this will be achieved through the help of Lord Leonard Steinberg, a gambling pioneer in the U.K.  Steinberg was the founder of the giant gambling corporation, Stanley Leisure, which he sold in the days of late.  Now, Steinberg will serve as a chairman on the Tradal board, which many think is a motion to invest in the quickly growing company.

The move to flotate is being looked upon from many online casino gambling executives and investors as a wise and sound choice.  Empire Online, which has been operating since 1998, has done very well bringing up Tradal, and continues to offer online marketing services to several large casino and betting sites, including Casino on Net and Pacific Poker.  Flotation is being discussed currently, with expectations to post on the London Stock Exchange in the near future.