A new advertisement service for online casinos and gaming sites is up and running, catering to the dent in advertising that resulted from major search engines ceasing advertising for online gambling sites.  Called Bettoo Ltd, the new service was spawned from the company's prior service which it dropped in response to pressures by the US government.  Now using what the company calls an Active-Clix system that identifies users, advertisements are now clear of violating laws that say otherwise.

The way the system works is that it prevents just anyone (underage gamblers, US citizens etc.) from visiting a casino site through an advertisement on the Bettoo website by first requiring users to identify themselves using advanced security features.  If a user does not meet the requirements, he or she will be redirected as well as prevented from trying to use the system for future use.  The service also does not display url's of betting sites so that users can type in the web address for themselves.

Bettoo spokesperson, Chad Noble, stated that the company understands why large search engines like Google gave into pressures to cease advertising for online casino sites - They made enough advertising revenue from other industries as it was; So rather than be caught in a legal battle, the search engines simply complied.  Bettoo still believes that online gambling sites have a right to advertise and so are taking steps to make that a reality with their Active-Clix system.