Online Casino Gambling News - by Gamblers Lodge

The e-Commerce and Online Gaming Regulation and Assurance group, otherwise known as eCOGRA, has announced that it will be starting a new marketing campaign centered around the slogan "Play it Safe".

What sounds like a standard marketing strategy that will include banner development, online casino portal advertising and weekly gambling industry newsletters via coordinated email, is actually a means to get the independent nature of eCOGRA into a more commercial/mainstream being, and consequently a more profitable one too.

The campaign will definitively be fueled for the first quarter of 2005, after which, it will be reassessed and implemented thereon accordingly. Although eCOGRA has not released an exact marketing budget for the campaign, talk is that this is just the beginning of a very broad crusade, and will require large investments in the future.

Some believe that in order for eCOGRA to be accepted on a more commercial level, they must cover more casino reviews and need to be more open with their findings. For instance, instead of sharing a small list of approved casinos on their website, they might need to share a list of casinos that have not met their approval and with the reasons why. Otherwise, who knows how far the hand of eCOGRA is reaching. And this is just what their new marketing plan strives to do…reach out.

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