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Online Casino Gambling News - by Gamblers Lodge
Ceasers
Announces Gaming Lifestyle Publication
Ceasars Entertainment Inc., in a move to bolster the company’s
name and new gambling enterprises, announced it will be
releasing a gambling lifestyle magazine scheduled for a
national debut in July. Initially, the publication will be
released on a smaller scale, but is expected to be sold as
subscriptions and in bookstores/newsstands.
The gambling magazine will focus on gaming related topics,
and will be presented in a way that invokes a gambling
lifestyle, whatever that may be. Many times the media tells
its viewers what and how to be – in so far as lifestyle and
fashion is concerned. Therefore, Ceasers is holding out on
exactly what the content of the magazine will be. Senior VP of
Marketing, Stephen Rosen, did say the magazine will feature a
celebrity cover story each issue, and that the magazine will
be the premiere publication of its kind.
This much is known: The magazine will be published by the
cruise and casino promotions company, Onboard Media, once
every four months, and that it will be distributed to all of
Ceasars hotel rooms in Las Vegas and Atlantic City, in
addition to a mailing that is expected to reach approximately
100,000 of Ceasars’ valued customers.
Having national distribution and a recognized name, the
magazine is expected to draw attention, which may come in the
form of a browse or an in-depth read – depending on its
substance. Gamblers should look out for it in July, especially
in Las Vegas, where its circulation will be more present in
its early stages of development.
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